Events are more than just moments of engagement. They’re opportunities to build meaningful systems, connect cross-functional teams, and create a clearer picture of prospective student journeys. In this session, discover how PLNU GPS uses the TargetX Organization Calendar not just to manage logistics, but as a strategic tool to integrate outreach, data collection, and reporting across multiple departments serving GPS students.

We’ll explore how categorizing and leveraging different event types helps teams from Admissions, Enrollment, Student Success, and Financial Counseling collaborate more effectively. By embedding new student information directly into event records, PLNU is simplifying the RFI processes and improving attribution without burdening the counselors or losing visibility into a student’s origin story.

Whether you’re new to TargetX or looking to evolve your event strategy, this session offers a fresh approach to using built-in CRM tools to drive efficiency, accountability, and clarity across your recruitment system.