Your CAS offers a unique view into how prospective students discover, engage with, and progress through the application process. This session explores how activities related to your CAS offer meaningful signals that support marketing decisions across lead generation, application completion, and audience understanding. We’ll discuss what institutions can learn from patterns in engagement and how those behaviors can shape more informed marketing strategies. We’ll also look at the role of pixels and other tracking approaches that can help identify trends in who is interacting with your application and how that information can be used to guide retargeting, messaging, and follow-up. Attendees will leave with adaptable ideas for connecting application activity to marketing strategy in ways that strengthen the overall enrollment funnel.