Name
Building Community: A Case Study on Launching a New Application Experience
Date & Time
Tuesday, June 9, 2026, 12:00 PM - 12:50 PM
Caitlin Tumey
Description

This session will examine the redesign and build of the University of Baltimore’s Fannie Angelos Program for Academic Excellence (FAPAE) application community. A collaboration between UBalt’s School of Law and Maryland’s HBCU institutions, FAPAE prepares students to take the LSAT exam. Historically, its applications were managed through a basic web form, which resulted in duplicate records and inefficiencies within the CRM system. Since the implementation of the TargetX application community for the 2024 application cycle, year-over-year reporting shows an increase in submitted applications for the 2025 application cycle of over 26%. Additionally, the 2025 cycle included enhancements to the community that involved adding the TargetX recommendation process as well as additional custom fields and layouts to better assist the FAPAE application review team.

Location Name
Laurel A-B
Full Address
Baltimore Marriott Waterfront
700 Aliceanna St
Baltimore, MD 21202
United States