Name
A Case Study: Implementing a Digital Letter of Recommendation Experience Within the Application and Beyond
Date & Time
Tuesday, June 9, 2026, 11:00 AM - 11:50 AM
Tom Healy Caitlin Tumey
Description

This session will examine the University of Baltimore’s April 2025 launch of the TargetX Recommendation process into our Online Application experience. Initial data indicates a student adoption rate of nearly 40% within the first six months. Of those who initiate a recommendation, we are seeing completion rates of over 50%, and most are completed within a 5-day window. Beyond configuring the Recommendation Application form and process within its online application, UBalt developed a custom FormAssembly form along with various flows to provide students with the flexibility to utilize this digital process after they already submitted their initial admission application. Through Salesforce Lightning components, Visualforce pages, and additional flows, UBalt was also able to share this information with faculty and staff in a smooth and seamless way.

Location Name
Laurel C-D
Full Address
Baltimore Marriott Waterfront
700 Aliceanna St
Baltimore, MD 21202
United States