It’s 2026. Future applicants who would be a good fit for you, but don’t yet know about you, are likely to search the web or ask an AI tool. MyLiaison.com has been built with this use case in mind—turning a search or query into real engagement. When someone visits the site, they find rich information about education and careers that are available to everyone. The focus is on guiding a visitor toward an application to the right program or programs for them, based on factors like field of study, location, and instruction style. Visitors can jump directly to an application or create an account and save their favorites to a list. When they create an account, they can choose to share their information with relevant programs, which results in a high-quality lead for matching Liaison partners. In addition to providing rich information, MyLiaison.com is also an applicant’s entry point to deeper engagement through Liaison’s other products and services, including CAS and Living Profile.