Integrating a flexible CRM across many departments to manage the enrollment funnel can be challenging. The key is to focus on institutional governance—simplifying processes, establishing a usable framework, and engaging the right stakeholders. Join Northwest University's Melissa Eller and Liaison CSM Kristi Kooyman, two CRM experts, as they reveal the hurdles and share tales of the battles that Northwest University has grown through to manage its enrollment funnel more effectively in a coordinated and effective manner.